{"id":10449,"date":"2019-09-03T22:11:18","date_gmt":"2019-09-04T02:11:18","guid":{"rendered":"https:\/\/cfsalubrite.com\/?p=10449"},"modified":"2019-09-03T22:27:29","modified_gmt":"2019-09-04T02:27:29","slug":"choice-of-a-supplier","status":"publish","type":"post","link":"https:\/\/cfsalubrite.com\/en\/choix-dun-fournisseur\/","title":{"rendered":"Choosing a supplier"},"content":{"rendered":"<p>One supplier or another is not the same. Last week, I had an unpleasant experience with a supplier. The event completely shook me up more than I would have liked. So, I wondered what had happened to make it turn so sour. I wanted to share these thoughts with you.<\/p>\n<h2>Choosing a supplier<\/h2>\n<p>In 2019, <span style=\"font-size: 12pt;\"><strong>the price<\/strong><\/span> is not the only driver of sales, far from it. The customer has so many choices between several providers offering the same service, that he has the leisure to choose <span style=\"font-size: 12pt;\"><strong>S<\/strong><strong>ON<\/strong><\/span> supplier. So, sorry, but if you expect to win a sale just because you&#039;re cheaper, you&#039;re likely to be disappointed a few times. One of the important criteria for me is the <span style=\"font-size: 12pt;\"><strong>degree of confidence<\/strong><\/span> that the supplier inspires me. Marketers would say that it can depend on several factors. But I would mainly say that there must have been <span style=\"font-size: 12pt;\"><strong>a connection between the seller and the customer<\/strong><\/span>. And that is not created by making beautiful eyes!<\/p>\n<h3>Know what we are talking about<\/h3>\n<p>I am totally won over when I feel that <strong><span style=\"font-size: 12pt;\">the seller knows what he&#039;s talking about<\/span><\/strong>. That he likes his product or service, <span style=\"font-size: 12pt;\"><strong>that he believes it himself<\/strong><strong>e<\/strong><\/span>. You can&#039;t mime it, you can feel it through your gut, as they say. If I feel even the slightest bit that the salesperson is only telling me phrases I&#039;ve learned by heart, he will sincerely lose my attention. This happened to me recently with a car salesman. He had years of experience. When I went to visit another dealership, I met another salesman. I later learned that he had only been there for 1 month. It was obvious that he knew his product. He patiently answered my questions and I really felt like he understood my needs. I felt completely confident. And I bought my vehicle from this salesman. He was part of my customer experience and it was very positive.<\/p>\n<p>Does he have a <span style=\"font-size: 12pt;\"><strong>Good product\/efficient service? Solid, good reputation and really meets my needs<\/strong><\/span>? Of course, the salesperson will have taken the time to fully understand my needs before throwing anything at me. In my early years, a skilled salesperson told me that at a certain point, you have to shut up and really listen. And it&#039;s true, it works. Because afterwards, you can truly meet the customer&#039;s needs without talking for the sake of it.<\/p>\n<p>So far, we&#039;re on the right track to making a great sale, one that both parties will be happy with.<\/p>\n<h2>Billing, delivery, customer service are part of the sale<\/h2>\n<p>Just because a customer is delighted at this point doesn&#039;t mean the sale is a done deal. All the services surrounding the sale are part of it. When making a sale, make sure the customer remains satisfied with doing business with you. Because they could very well stop the sales process to turn to another supplier. And that&#039;s exactly what happened to me last week. My salesperson was guaranteed to make the sale, really. But the delivery didn&#039;t happen, and instead of apologizing or agreeing to a new schedule or trial, I felt like they didn&#039;t care. So, I stopped the sale altogether. I simply wasn&#039;t comfortable giving thousands of dollars to a supplier who took me for granted and didn&#039;t respect me. Not nice, lady? Maybe. However, I prefer to encourage a supplier with whom there will be respect, collaboration, trust, and connection.<\/p>\n<h2>Never take a customer for granted.<\/h2>\n<p>I have the principle that my suppliers are my <span style=\"font-size: 12pt;\"><strong>partner<\/strong><strong>s<\/strong><\/span> and vice versa. When I adopt a supplier, I take the time to choose them. I carefully examine whether they meet my criteria. Afterwards, a bond of trust, a connection is made and we get to know each other. We both benefit from this new bond. I have very often recommended my suppliers to clients, without expecting anything in return. For me, this is what being in business is all about: <span style=\"font-size: 12pt;\"><strong>collaborate<\/strong><\/span>.<\/p>\n<h3>Have you lost a customer?<\/h3>\n<p>Losing a customer is no fun. Take the time to absorb the shock and really examine yourself. If this customer wasn&#039;t satisfied, there are likely others who are experiencing the same dissatisfaction. Don&#039;t wait for a hemorrhage. Be proactive. Here&#039;s an article I wrote over a year ago:\u00a0 <span style=\"font-size: 12pt;\"><strong><a href=\"https:\/\/cfsalubrite.com\/en\/art-losing-its-clientele\/\">The art of losing your customers<\/a><\/strong><\/span>. I was very inspired that day, hahaha! But I still 100% agree with what I wrote\u2026 that\u2019s a good sign! \ud83d\ude42<\/p>\n<h3>Evaluate suppliers annually<\/h3>\n<p>If you want to build good relationships and make your needs known, there&#039;s nothing better than a good discussion. Here&#039;s a <span style=\"font-size: 12pt;\"><strong><a href=\"https:\/\/cfsalubrite.com\/en\/do-you-evaluate-your-suppliers\/\">article about Supplier Assessment<\/a><\/strong><\/span>This is an important article that I believe can help structure purchases. Choosing a supplier is a rigorous process. And the sale can fall through along the way. So, never take a customer for granted, even after several years.<\/p>","protected":false},"excerpt":{"rendered":"<p>Un fournisseur ou un autre, ce n&rsquo;est pas \u00e9quivalent. La semaine pass\u00e9e, il m&rsquo;est arriv\u00e9 un d\u00e9sagr\u00e9able moment avec un fournisseur. L&rsquo;\u00e9v\u00e9nement m&rsquo;a compl\u00e8tement chamboul\u00e9 plus que je ne l&rsquo;aurai&#8230;<\/p>","protected":false},"author":1,"featured_media":10452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_price":"","_stock":"","_tribe_ticket_header":"","_tribe_default_ticket_provider":"","_tribe_ticket_capacity":"0","_ticket_start_date":"","_ticket_end_date":"","_tribe_ticket_show_description":"","_tribe_ticket_show_not_going":false,"_tribe_ticket_use_global_stock":"","_tribe_ticket_global_stock_level":"","_global_stock_mode":"","_global_stock_cap":"","_tribe_rsvp_for_event":"","_tribe_ticket_going_count":"","_tribe_ticket_not_going_count":"","_tribe_tickets_list":"[]","_tribe_ticket_has_attendee_info_fields":false,"footnotes":""},"categories":[3666,42,24],"tags":[4559,4557,4558,4556,4560],"class_list":["post-10449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship","category-formations-pour-gestionnaires-en-ventes","category-ressources-humaines","tag-choix-dun-fournisseur","tag-perdre-un-client","tag-perdre-une-vente","tag-prendre-un-client-pour-acquis","tag-processus-de-la-vente"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le choix d&#039;un fournisseur - CF Salubrit&eacute;<\/title>\n<meta name=\"description\" content=\"Le choix d&#039;un fournisseur est un processus rigoureux. 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